Everything Microsoft's doing with Windows 10 is already following Apple's example. Requiring an online account to log into the OS, offering free OS updates with extreme nagging. Integrating an ad-supported software store into the OS. That's all stuff Apple had done way before Microsoft.
People just don't bitch about Apple because Apple is "cool" and Microsoft is "lame". I guess.
And Apple's raking-in of massive amounts of $$$ shows that it's exactly what people want. So it should be absolutely no surprise that Microsoft's following their lead.
How does Apple avoid "XP situations" without shoving system updates down users' throats? New versions of iOS typically achieve >80% adoption rates.