According to the press release, Google went into the product comparison sector and took about 80% of the pie without competing with other product comparison engines, instead they just used their dominant position in search.
If they had competed and won this share fairly, they wouldn't get a fine.
Remember that EU, during these years was consistently the largest, or the second largest, depending on year, economy of the world, so this 80% is huge and justifies the size of the fine.
If they had competed and won this share fairly, they wouldn't get a fine.
Remember that EU, during these years was consistently the largest, or the second largest, depending on year, economy of the world, so this 80% is huge and justifies the size of the fine.