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"PageFair 2017 ad blocking report: Usage up 30%"

Whether or not that number is correct, it's definitely a significant portion of the population doing it.



30% from what starting base? If the number was relatively small to begin with, 30% growth doesn't really mean much.


Oh, I'm sorry, I misread that title as "up to", because I viewed it right after a slightly older headline saying "IAB Study Says 26% of Desktop Users Turn On Ad Blockers". So go with 26% as a possibly-high number. I very much doubt the number is under 10%. It's a lot of people.




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