Well, the whole article is about the flaws in the format :)
But the answer in this case is Huffman coding. The most common sequences compress to just a few bits, but backreferences and such are not byte-aligned, they just follow literals in the bitstream. Aligning things to bytes would significantly reduce the compression ratio.
But the answer in this case is Huffman coding. The most common sequences compress to just a few bits, but backreferences and such are not byte-aligned, they just follow literals in the bitstream. Aligning things to bytes would significantly reduce the compression ratio.