In February 2009, before Wikileaks was well known, I listened to an interview (http://www.kuechenradio.org/wp/?p=366) with the back then German representative of wikileaks. Back then they had the problem that big media didn't care about anything that came out of wikileaks. They thought that part of the reason for the lack of attention was that no publication wanted to use a lot of pages for material that was accessible to their competitors as well. The practices Wikileaks employs today might be against the intended ethos, but have sure shown to be effective and are this way better for the cause.