I want to believe in this so much, but I have huge doubts. Can someone cite some solid evidence that this works? Is Willie Smits continuing to do this in other places? Work like this sounds to me like it's just about the most important thing in the world, and it scares me to know just one TED talk, and a couple other references about it.
I wish this was the kind of thing that Al Gore, Bill Nye, Neil deGrasse Tyson drew a lot more attention to.